EJR Leadership Development is the proud exclusive Canadian Global Partner for The Academy of Executive Coaching
AoEC Practitioner Diploma in Executive Coaching
A six-month, experiential, and powerful developmental experience, developed by the AoEC, and delivered exclusively in Canada through EJR, that prepares you to elevate your effectiveness as a leader or practitioner, or to become a certified internal or external executive coach.
Next Cohort 2701: January - June 2027 (Virtual)
Triple Accreditation
The AoEC’s Practitioner Diploma in Executive Coaching is triple accredited by the International Coaching Federation, the Association for Coaching, and the European Mentoring and Coaching Council. This combination is held by very few training organizations worldwide, offering participants global recognition.
Level 1 Accredited
64 hours Coach Training
AC Accredited
Foundation Executive Coach
EMXCC EQA Accredited
Practitioner Level
Program at a Glance
Six months is a considered investment. The qualification that results is recognized internationally across three accreditation bodies and opens professional pathways that general coaching experience does not.
Each cohort is limited to 20 participants. Each participant receives the same opportunities to practice coaching, and the same time and attention from faculty in terms of observation, feedback, and mentor coaching, while receiving a completely customized experience to support their individual growth as coaches.
Over the course of the program, participants develop their own signature coaching model - a unique and authentic approach that is grounded in their own psychology, experience, and their way of working with people.
We are the proud Canadian Global Partner for the Academy of Executive Coaching (AoEC), headquartered in the UK, and founded by John Leary-Joyce, a pioneer in executive and systemic team coaching.
Through our partnership, we offer the AoEC’s triple-accredited Level 1 Practitioner Diploma Program, ideal for prospective coaches and leaders who want to transform how they develop and unleash the potential and performance in people.
Listen to AoEC Founder, John Leary-Joyce, and AoEC Faculty share how they define coaching.
Cohort 2701 Dates
Module 1: Beginnings
Establishing the Coaching Relationship
January 12-13, 2027
9:00am - 4:30pm EST
Module 2: Middles
Deepening Awareness & Facilitating Insight
February 23-24, 2027
9:00am - 4:30pm EST
Module 3: Endings
Fostering Agency & Lasting Transformation
April 20-21, 2027
9:00am - 4:30pm EST
Assessment Day:
Presentation of Learning Coaching Demonstration
June 8 or 9, 2027
9:00am - 4:30pm EST
Looking for a future cohort?
If these dates do not work for you, join our interest list and be among the first to hear about the next Practitioner Diploma in Executive Coaching, beginning Fall 2027.
Program Includes:
64 Coach Training hours (live, not asynchronous). ICF ACC credential application requires 60 hours.
10 Mentor Coach Training hours. ICF ACC credential requires 10 hours. Not all programs include this.
Coach and be coached.
Give and receive invaluable feedback from peers.
Receive ICF Exam Preparation and ICF/EMCC/AC Certification Application Support.
Why train with the AoEC
Coaching skills are a new currency for the 21st century workplace. Supporting individual, team and organizational performance, coaching is becoming a natural and habitual part of organizational design and people development strategies. Enriching people, their careers and our businesses, coaching promotes good governance, responsible leadership and sustainable growth.
Become a professional internal or external executive coach, elevate your impact as a coaching leader, integrate coaching into your consulting or professional practice with our triple-accredited (ICF, EMCC and AC) diploma program and develop your own coaching model, as you deepen your expertise of coaching and unlocking potential in others.
Benefits for you
Our training provides you with the ability to work as a coach in your own right or to add this as part of a portfolio career
Identify your own strengths and overcome self-limiting beliefs
Deepen your self-awareness to become better at understanding and reading others
Benefits for your organization
Improve your skills in communicating, building relationships and supporting others
Gain greater insight into others and their ways of being and doing
Develop new strategies to support, engage, motivate and empower others to perform more effectively
Alumni Voices
Listen to graduates of the Practitioner Diploma in Executive Coaching talk about why they chose the AoEC and their experiences of the program.
There is Power in Presence
Read the interview with Kofi Kyei, Practitioner Diploma in Executive Coaching Graduate, for his reflections on his program experiences.
The AoEC Diploma Offered the Most Comprehensive Training
Read the interview with Emma Strack, Practitioner Diploma in Executive Coaching Graduate, for her reflections on her program experiences.
The Diploma Gave Me Permission to Stop Trying to Coach Like Someone Else
Read the interview with Jay Jupp, Practitioner Diploma in Executive Coaching Graduate, for her reflections on her program experiences.
Who the program is for
Whether you're looking to become an executive coach, elevate your leadership, expand your professional practice, or build coaching capability across your organization, the Practitioner Diploma in Executive Coaching provides an internationally accredited learning experience designed to help you create greater impact.
While our participants come from diverse professional backgrounds, they share a common commitment to developing people, strengthening leadership, and creating meaningful change.
Lead More Effectively
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Leadership today is less about having the answers and more about developing the capacity of others. As your responsibilities grow, your success depends on your ability to coach rather than direct, influence rather than control, and create the conditions for others to thrive, grow, and perform.
The Practitioner Diploma in Executive Coaching equips leaders with the mindset, skills, and confidence to integrate a coaching approach into everyday leadership. You'll learn to ask more powerful questions, navigate difficult conversations, develop others through feedback and accountability, and build greater ownership, engagement, and performance across your team.
Whether you lead a small team or an entire organization, coaching is one of the highest-leverage leadership capabilities you can develop.
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DescriWhether you're looking to launch an executive coaching practice or expand an existing consulting business, this program provides a rigorous foundation in executive coaching.
Unlike life, wellness, or career coaching, executive coaching focuses on helping leaders navigate complex organizational challenges, strengthen leadership effectiveness, and create lasting impact within organizations.
You'll develop the knowledge, practical coaching skills, ethical foundations, and supervised practice required to coach leaders with confidence. Graduates leave with internationally recognized accreditation and the capability to work with senior leaders and executives, leadership teams, and organizations.
Become an Executive Coach
Expand Your Professional Practice
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Organizations increasingly expect HR and Learning & Development professionals to act as trusted advisors and partners in leadership development.
Executive coaching enables you to have more impactful development conversations, support leaders through change, strengthen leadership capability, and create greater ownership for learning and growth.
Whether you're building leadership programs, supporting succession planning, or coaching leaders through organizational challenges, this program provides practical coaching skills that complement and enhance your existing expertise.
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The most effective consultants and organizational practitioners know that sustainable change requires more than sound strategy, thoughtful facilitation, and well-designed interventions. It requires leaders who can think differently, navigate complexity, and take ownership of change.
Executive coaching complements and strengthens your existing practice by providing another way to partner with clients. Rather than replacing your expertise, it expands your ability to foster deeper reflection, build leadership capability, facilitate meaningful behavioural change, and support clients as they translate insight into sustained action.
Whether you work in consulting, organizational development, change leadership, facilitation, or organizational effectiveness, this program will equip you with internationally recognized coaching skills that enhance the impact of your work and deepen the value you bring to your clients.
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Many organizational psychologists and therapists recognize that while they possess deep expertise in human behaviour, assessment, mental health, and change, executive coaching requires a different mindset and skillset.
Executive coaching is future-focused, development-oriented, and grounded in helping leaders navigate complexity, strengthen leadership effectiveness, and create meaningful change within organizations. It complements - not replaces - your existing expertise by expanding your ability to partner with leaders and organizations in achieving professional and organizational outcomes.
Whether you are looking to broaden your private practice, work with organizations, or integrate executive coaching into your existing work, this internationally accredited program will equip you with the coaching competencies, practical experience, and confidence to coach senior leaders and executives with credibility and impact.
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Many experienced professionals are recognized not only for their technical expertise, but also for the trusted relationships they build with clients. Increasingly, clients are seeking advisors who can do more than provide expert recommendations - they value partners who can help them think through complex decisions, strengthen leadership, navigate difficult conversations, and build long-term capability.
Executive coaching enhances your ability to serve clients by complementing your professional expertise with powerful coaching skills. Rather than replacing your advisory role, coaching enables you to ask more insightful questions, deepen client reflection, foster greater ownership, and support clients in developing solutions that are both practical and sustainable.
Whether you are a lawyer, accountant, physician, engineer, financial advisor, or another trusted professional, this internationally accredited program will equip you to integrate executive coaching into your practice while strengthening the value and impact you bring to the leaders and organizations you serve.
Build Coaching Capacity and Culture Across your Organization
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Organizations today face increasing complexity, constant change, and growing expectations of leaders. One of the highest-leverage investments an organization can make is developing leaders who know how to coach. When leaders adopt a coaching approach, they don't simply solve today's challenges - they build the capability of others to think critically, take ownership, collaborate more effectively, and lead with greater confidence.
Our internationally accredited Practitioner Diploma in Executive Coaching can be delivered as a private organizational cohort, providing leaders, HR and Learning professionals, internal coaches, and other key talent with a shared coaching framework, common language, and practical skills that can be applied immediately. Participants learn together, coach one another throughout the program, and bring their learning directly into the workplace, creating a ripple effect that extends far beyond the classroom.
The result is more than developing skilled coaches. It is strengthening leadership capability across your organization and laying the foundation for a coaching culture - one where coaching becomes part of how leaders develop people, navigate complexity, foster accountability, accelerate learning, and unlock the potential of individuals, teams, and the organization as a whole.
Whether your goal is to develop stronger leaders, build an internal coaching community, support culture transformation, strengthen succession, or embed coaching as a core leadership capability, a private cohort provides a powerful and scalable investment in your organization's future.
Developing leaders who coach is one of the highest-leverage investments an organization can make. It doesn't just change how individual leaders lead - it transforms how people think, collaborate, develop one another, and create lasting organizational success.
Case Studies
See how organizations are using coaching to transform leadership, culture and performance.
Discover how ATG embedded coaching across its leadership and talent strategy, building a learning culture that strengthens leadership capability, engagement and retention.
Explore how CSP is building coaching capability across the organization to support cultural change and create more reflective, empowering ways of leading and working.
See how executive coaching helps senior leaders turn the insight and inspiration of an immersive leadership program into meaningful action and wider systemic change.
Discover how Baringa invested in coaching capability to strengthen leadership, accelerate development and build a scalable coaching culture across the business.
What You Will Learn
Indispensable and comprehensive coaching skills – the diploma covers a range of coaching methodologies and is expertly balanced around industry leading knowledge, supervised practise during modules, personal reflection and coaching experience between modules.
How to coach effectively – you will learn about the theory and put this into action working with two practice clients as part of the programme using a comprehensive range of tools and techniques.
Who you are as a coach and how to create your own signature model – you will explore a variety of effective coaching models and by drawing on what aligns with you, will discover your own unique style.
How to become an accredited coach – we offer you a free 12-month AoEC individual accreditation. Training with the AoEC also offers an effective route to professional accreditation with three of the industry’s leading professional bodies.
How You Will Learn
Held over a series of three live 2-day modules plus an assessment day and supported by an elearning programme, your learning will mirror the Beginnings, Middles and Endings of the executive coaching process.
The experiential style of the programme allows you to practise coaching skills from day one and learning about the psychological underpinnings will enable you to deepen your understanding of how people function, grow and change.
Your learning is supported in a safe, secure and confidential environment to enable you to be comfortable and confident in applying your skills and coaching others in groups of three or four.
You will be led by expert faculty who are all highly experienced executive coaches and will receive constructive feedback to develop your abilities and confidence.
Your Learning Experience
Learning is shared through faculty-led sessions with skills practise in small groups with your peers.
The programme’s blended learning and experiential style exposes you to a range of methods and theories. We will work with you to identify, mould and develop your own model, your own style, your own signature presence, through:
Three 2-day modules approximately six weeks apart
Small group discussion after each of the modules to deepen understanding
10 hours of mentor coaching at ICF ACC (Associate Certified Coach) level
An assessment day to complete the programme
Accreditation
If you would like to become an accredited coach, there are two components that require your consideration.
The first is that you will need to do a programme that is accredited. This programme has been accredited by the main internationally recognised coaching bodies - being one of the few triple accredited programmes worldwide – the International Coaching Federation (ICF), EMCC Global, and Association for Coaching (AC).
We therefore offer you professional credentials that will be recognised internationally.
The second thing to consider is your own individual accreditation. Each professional body has similar, but different requirements for individual coach accreditation at different levels. Completion of this programme will provide you with the following:
International Coaching Federation (ICF)
The AoEC is a Level 1 ICF Accredited Coaching Education Provider.
The Practitioner Diploma is a Level 1 programme and accredited by the ICF for 64 total hours of coach-specific education.
Graduates of the Practitioner Diploma have completed the education hours, mentor coaching, and performance evaluation requirements for ICF Associate Certified Coach (ACC).
European Mentoring and Coaching Council (EMCC Global)
The Practitioner Diploma holds the EMCC Global Quality Award (EQA) at Practitioner level.
Graduates of the Practitioner Diploma have completed the training requirements for EMCC Global Individual Accreditation (EIA) at Practitioner level.
Association for Coaching (AC)
The Practitioner Diploma holds Accredited Award in Coach Training status with the AC.
Graduates of the Practitioner Diploma have completed the training requirements for Foundation Executive Coach and are eligible for AC Accelerated Accreditation.
Faculty
Learn from Seasoned Executive Coaches from EJR Award Winning Executive Educators
Evelina Rog, PhD, PCC
Ph.D. Industrial and Organizational Psychology
Professional Certified Coach
Global Partner (Canada) and Faculty, AoEC
Evelina is Founder and CEO of EJR Leadership Development Inc., and AoEC’s exclusive Canadian Partner. As an Industrial and Organizational Psychology Practitioner who later pursued executive and team coaching, Evelina is proud to deliver the high quality, experiential, and developmental AoEC Practitioner Diploma in Executive Coaching.
Evelina has what a coaching client described as a “sixth sense” for seeing the potential in others before they see or believe it themselves. Her passion for enabling leaders to scale their impact, for teams to transform how they collectively shape the system around them, and for practitioners to unlock potential in others is at the heart of her commitment to training the next generation of exceptional executive coaches and coaching leaders.
Frequently Asked Questions
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The diploma is appropriate for people with a working understanding of coaching and is suitable for experienced coaches and professionals who want to become qualified, or who are building a portfolio career.
People on previous courses have included:
Managers and team or group leaders of all levels
Human resource and talent development professionals
Leadership and development roles
People in employment transition or returning to work
Chief executive officers
Employees that have been requested to attend by their managers
In-house coaches
Individuals looking to become a coach or add coaching skills to their own business
Head teachers and university employees
Military personnel
Counsellor & Psychotherapists
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Yes, the AoEC is recognised by the ICF as a Level 1 ICF Accredited Coaching Education Provider.
The Practitioner Diploma is a Level 1 programme and accredited by the ICF for 64 total hours of coach-specific education. -
There is a questionnaire, some recommended pre course reading and also some online learning via the interactive e-learning portal (approximately two hours).
You are expected to find a minimum of two practice clients to work with during the programme (to be ready following module one onwards). We will provide some guidance around this. -
As the programme is spaced out across 5-6 months, you can manage your time reasonably flexibly between modules.
Commitments pre and post modules:
Pre Module 1: Recommended reading and around 1.5 hr of online pre-course viewing via our interactive e-learning portal.
Post Module 1:
You will be required to start working with your practice clients (minimum 2) and log between 10 and 20 coaching hours by the end of the programme. We recommend that you space your practice coaching sessions evenly after each module.
You will also need to join a group mentor coaching session, held via Zoom for 1 hr and 1 small group discussion for 1.5hr, which is held either in person or virtually (depending on the location and agreement set between yourself and the small cohort that you chose to work with from your group during the module ). Individual Mentor Coaching sessions with a faculty member are held via Zoom for 1 hr. Around 2 hrs of online interactive e-learning is to be completed.
Post Module 2:
Practice coaching sessions. Group Mentor Coaching session x 1, Small Group Discussion x 1, Individual Mentor Coaching session x 1. Two hours of interactive e-learning to be completed.
Post Module 3:
Practice coaching sessions. Group Mentor Coaching session x 1, Small Group Discussion x 1, Individual Mentor Coaching session x 1, Individual Tutorial with faculty member held via Zoom for 30 minutes (usually added on to the individual Mentor Coaching session). Two hours of interactive e-learning to be completed.Assessment:
You will complete a 3,000-word reflective essay and prepare a short (20-minute) presentation on your Coaching Framework and Model. You will then attend an Assessment Day where you will share your presentation and demonstrate your coaching competency via a 30-minute coaching session.
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Our faculty are all highly experienced executive coaches in their own right with a range of backgrounds in various professional sectors. Each module will be led by two core faculty members and where there are more than 16 participants on the programme, there will be three faculty members on hand. Click here to see a list of faculty.
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The programme has been designed to be completed around a full time job. It is a challenge and will require some of your spare time but the majority of people that complete this programme do so around working.
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We advise against missing days wherever possible and recommend working in the same cohort for the full duration of the course to enhance your personal learning journey and network building. If for any reason you need to transfer to another programme, we will work with you to ensure the best possible outcome.
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You will complete a 3,000-word reflective essay and prepare a short (20-minute) presentation on your Coaching Framework and Model. You will then attend an Assessment Day where you will share your presentation and demonstrate your coaching competency via a 30-minute coaching session.
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The programme includes an assessment day and if for any reason, you do not pass, our faculty will continue to work closely with you to ensure you can re-submit your essay or repeat your demonstration or presentation.
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On graduation you will receive a free 12-month AoEC individual accreditation. You will also receive free membership of the AoEC’s Alumni Association along with discounted insurance and other discounts to specific services.
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We expect applicants to commit to and complete the full programme. We don't currently accept transfers of course credit from other programmes. If, in exceptional circumstances, you do not complete the full programme, we will provide written confirmation of the hours completed.
Rigorous enough to challenge you.
Human enough to transform you.
“I very quickly discovered that all of the skills that had brought me to where I was were not going to get me to where I needed to be. And the process of examining myself, and working out who I was, what I cared about, what mattered to me, was completely transformative. It totally changed the way I interact with other people, but also how I thought about myself.”
“This experience is completely supportive. The cohort is there to help you through the process and to allow you to try things out and experiment and see what your coaching style is and what works for you.”